In the age of digital, an online presence is key for business success. Keep reading to learn about three primary strategies for amplifying your business's digital footprint:
Optimized website design: Your website is often the first point of contact for potential customers. Most people are browsing on their phones, ensure your website it mobile-responsive and has fast loading times. If you are sharing blog type content, make sure it is up-to-date content. Pages, images, content, assets, and products should all have meta description and alt text added to help with SEO.
Engage on social media: Don't just be present, engage. Determine which platforms your target audience frequents, and craft consistent, valuable content for them. Engage in conversations, run ad campaigns, and utilize tools like polls or live videos to interact with followers. By engaging on social media, you will begin to build a community of people who not only look forward to your content, but also convert. Community members can then be used to leverage strategy three.
Leverage online reviews and testimonials: Encourage happy customers to leave positive reviews on platforms like Google My Business and Yelp. Respond promptly to feedback, both positive and negative, to demonstrate your commitment to customer satisfaction. When responding to negative feedback, don't be defensive. While it can hurt to read an unfavorable review, even if you believe it is untrue, everyone on the internet can see your response and it'll only do more harm to be perceived as "mean" or "petty" to potential customers or clients.
Developing an online presence takes time. As you build out your marketing strategy, see where each of these items fit in the overall picture and, if on a small team, tackle it strategy by strategy.
If you'd like to learn more about how Provisions Media & Consulting can help you in achieving your marketing goals, feel free to book a free 1-hr consultation.
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